Creative marketing specialist with 9 years experience in agency, in-house and consulting settings.  A kick-ass personality and a successful track record of developing smart, creative solutions that achieve results.  Especially skilled at identifying good ideas and elevating them to greatness.  Tackles problems with a passionate, strategic approach.  Incredibly resourceful and can handle multiple projects simultaneously.  Proven team leadership abilities that motivate and inspire on-target, swift work.  Powerful presentation skills that engage clients and prospects.  >

• overview
• creative
• strategy
• leadership
• experience

ACD and lead writer on agency’s top-billing accounts and new business efforts.  Responsible for reviewing and approving client material for creative quality in concept, copy and design.  Focused on both short-term, measurable results while keeping an eye on long-term goals.

Researched products, services, sales channels and competitive landscapes.  Concepted original, appropriate solutions for a variety of media and budgets, including national campaigns, high-impact dimensional mailings and DRTV.

Translated many well-known, Fortune 500 brands into direct marketing efforts without compromising brand integrity or sacrificing results.  >

• overview
• creative
• strategy
• leadership
• experience

Created detailed marketing plans to address business goals within budget, including ROI projections.  Ensured creative successfully delivered results: lead generation, subscription, upgrade, upsell, market launches, direct sales, and fundraising.  Identified opportunities to improve conversion at every step of the sales cycle.

Participated in agency’s twice-weekly Executive Strategy Counsel to identify new solutions and marketing opportunities for current and prospective clients.

Reported on results of marketing tests and made recommendations for rollout and new test strategies.  Tracked results using in-house databases and web analytics programs.  Swiftly optimized programs to fine-tune strategy to improve results.  >

• overview
• creative
• strategy
• leadership
• experience

Directly managed a team of seven Senior Copywriters and Proofreaders.  Set a high standard of quality and worked closely with the team to achieve it.  Kept drama to a minimum.  Hired top talent and trained new employees to hit the ground running.

Managed multiple vendors to create print ads, promotions, direct marketing campaigns, interactive advertising, and SEM campaigns.

Presented new business pitches and an all-day seminar at leading industry conferences alongside the executive team.  Currently teaching a copywriting course at the University of Washington and speaking at various business training events.  >

• overview
• creative
• strategy
• leadership
• experience

• overview
• creative
• strategy
• leadership
• experience

“Passionate, bold and smart…Christine is a rare talent, who not only comes up with great creative.  She does it faster, takes it further and sells it better than anyone else I’ve worked with.  She’s a tough worker, inspiring boss and brilliant creative.  We miss her!”
— Alex Atkinson, Sr.  Copywriter & Christine’s former employee

“Simply Brilliant.  She gets three times more done than anyone I know in her role.”
— David Carpenter, Vice President of Sales, Prolifiq

“Christine is fast, professional, and has just the right amount of edge to help her work be effective in popping through all the clutter.”
— James Gwertzman, Director of Business Development, PopCap Games

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“Christine is a very clear strategic thinker.  She has a rare ability to think at a high level, and then efficiently distill the key thoughts down into action steps.  She has been a great help to us.”
— Neil Marshall, VP Marketing, Prolifiq Software

“Christine is the savviest and most inventive marketer I’ve ever met.  She’s the best at quick — and brilliant! — solutions, as well as charting the creative course for a winning campaign.  She’s got it all, and I’m proud to have learned so much from her.”
— Curtis Kuhn, Marketing Copywriter & Christine’s former employee

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“Collaborating with Christine is a blast – I can’t wait to be her partner again.  Her energy is VERY contagious, and once we get rolling, it’s all systems go! The best part? She can take the smallest nugget of an idea and turn it into a full-blown campaign that clients love.  (And she’s not afraid to kill a bad idea when it doesn’t work!)”
— Aileen Wilson, Art Director, The Hacker Group

“Easy to work with.  Very reliable.  Quick.  And really funny.  Christine is all these things and more.  A treasure worth more than her weight in gold.”
— Boris Etchin , Independent Web Specialist, Agatik Company

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“Christine is a tremendous writer who has a unique ability to stir the reader to action.  I can’t say enough about the results Christine’s writing generates.  And she’s even more persuasive in person!”
— Don Hall, Account Manager, The Hacker Group

“Christine is personable, experienced, over-caffeinated, and is great at creating a fun, interactive classroom.  I highly recommended this course for anyone interested in advertising.”
— Charla Grenz, Communications Manager & Copywriting Student

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